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CARRERA, cars and navigation equipment

CARRERA

A trademark right does not only give protection against use by other of the trademark for similar products, but also for complementary products. The question is, however, how far does this reach? Porsche has registered the trademark CARRERA in 1976 for sports cars. After manufacturing the Porsche Carrera GT (2006), a European trademark is applied for CARRERA for navigation equipment. Porsche opposes this application.

In first instance Porsche loses the opposition. However, this past fall the European Court decided in Porsche’s favor. Even though the products are completely different the consumer may still get confused. It may assume that the navigation equipment is made by Porsche or is related to the company. Furthermore, there is coat tail riding on the reputation of Porsche Carrera (as a technological superior company). The trademark is refused.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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