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The Tour de France is one of the world’s most famous cycling spectacles. No wonder the organization behind it (STF) has trademarked not just the name TOUR DE FRANCE, but also a whole host of other things (logos, the polka dot jersey, you name it). For years, STF has tried to tackle piggybacking on their brand, but often with little success.
Calve pindakaas reclame
Unilever values sustainable sourcing for its product ingredients. To this end, the company has developed its own sustainable agriculture program. Because peanut suppliers comply with this program, the Calvé peanut butter jar proudly displays a logo stating, "We use sustainably grown peanuts." On the back, near the ingredient list, there’s a QR code linking to more information about the program. But is this claim compliant? Sustainability claims must meet strict requirements: they must be clear, specific, accurate, and unambiguous.
Wibra-Bloemen-Lego
Lego produces toys for all ages. The LEGO Botanical Collection, a modular building system for creating flowers, is specifically aimed at adults. Not only is the LEGO brand registered for toys, but the various building blocks are also protected as designs.
Since 1935, L’Oréal has sold skincare products worldwide under the LANCÔME brand. When the new cosmetics brand NINÔME was launched—including promotions via model Kim Feenstra’s social media—L’Oréal demanded a ban.
This year, the European Union is introducing new design legislation to better align design rights with current and future needs. What are the key changes?
Companies often use logos to promote their products or services. Consumers see them as a symbol of recognition. That’s why it’s clever to claim trademark protection for them. However, the reality is that logos evolve—small restylings happen every few years. But does this mean you need to re-register every single new version? Not necessarily. However, if the distinctiveness of the logo is affected, it’s a good idea to do so.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor