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How much is Van Gaal worth? Portrait rights

How much is Van Gaal worth? Portrait rights

Louis van Gaal, a Dutch soccer coach, always knows how to get and keep the media’s attention. An advertising agency bought a picture at Getty Images concerning the Dutch soccer team of 2014. The image was a perfect fit for a writing competition. By buying the license the advertising agency took care of the rights of the photographer, but it did not change the rights of the people in the picture, including Van Gaal. Because Van Gaal is famous in the Netherlands, his image has a financial value. Since no fee was paid, Van Gaal demanded € 100,000.- in damages.

The court finds this amount a bit too high. Previously other famous people received up to € 50,000.- for use of their pictures. Because this advertisement was only featured in one newspaper, the court decided that € 25,000.- would be sufficient. For Van Gaal it was all a matter of principle. The paid damages were apparently donated to Spieren voor Spieren, a foundation that focuses on muscular diseases. The lesson to be learnt here is that you should not only buy the copyrights at a stock agency but also make sure that the portrait rights are taken care of.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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