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Published promotional video lethal to Community Design Petsbelle scratching post

Published promotional video lethal to Community Design Petsbelle scratching post

Petsbelle designs, produces and markets scratching posts. In order to protect the design of its products, the company applies for European design protection. There are two important requirements for a European design registration. A model must be novel and have its own character. Novelty is often a problem. Many companies first want to test the waters before incurring the costs to claim their rights. In the European Union it is therefore possible to claim design rights up to twelve months after first disclosure. However this grace term is hard.

When a competitor launches a similar scratching post, Petsbelle demands a ban based on a design registration, filed on March 30th 2018. However, the competitor argues invalidity of this model, as a promotional video of this product was posted on Facebook on 22 March 2017. The application was therefore submitted after twelve months and eight days of disclosure. Novelty is not about the date of first sale, but about the first disclosure. The ban order based on the registered community design is rejected, because the EU model is invalid due to the promotional video.

There’s a lesson to be learned here. No matter how enthusiastic one may be about a new product, beware of online publications before a product is brought to market. Premature publication can prove disastrous when the rights still have to be protected. (Source image: decision rechtspraak.nl)

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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