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The Voice of Hollands Kroon

The Voice of Hollands Kroon

Since 2011, the municipalities Anna Pavlovna, Niedorp, Wieringen and Wieringermeer merged into the new municipality "Hollands Kroon'. For the selection of six new employees the municipality wanted to use the success of popular TV show The Voice. As with The Voice the three directors were on a red swivel chair with the back towards the candidate. Candidates are given two minutes to present themselves. When a manager hits a red button and the chair turns, the candidate is through to the next round. The idea worked, because not only have 200 candidates registered for the selection, but Talpa, owner of the TV show, also responded.

 

The logo of the Voice of Holland Crown appeared to be very much like the logo of The Voice. Not only the image (Hand with microphone), but also the layout and font were virtually taken over. Copyright and trademark infringement was obvious.

The municipality had quickly come to abandon the use of the logo. Especially when Talpa indicated no objection to the re-enactment of the blind auditions. Indeed, Thomas Notermans on behalf Talpa said: “We see this as a compliment to the success of our program.” Wise lesson for coat tail riders. Parody and copying is still fun, but stay away from the use of another brand / logo.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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