Cheaper Design Protection in China

Cheaper Design Protection in China

Often companies claim trademark protection abroad through the International Registration (the so called Madrid Treaty & protocol). There is a similar route for design protection, through the International design registration (The Hague Convention). There is a big difference between designs and trademarks however, a claim for protection can only be successfully made if a model is new (ie not after a few years). Recently China acceded to this treaty.

 

This is particularly important because, on the one hand many products are made in China, but on the other hand many products are sold B2B via online platforms such as Alibaba. To claim design protection in China, a registered design is actually quite essential, because copyright claims are very difficult (and expensive) to substantiate. So design protection can now be done much more cost effective. In addition to China, protection can also be applied for in 76 other countries via the International Model, including the entire European Union.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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