news category:

Barbie tackles copycat

Barbie tackles copycat

Mattel has been a producer of the Barbie fashion doll for over 60 years. When Jieyang Defa Industry applies for design protection in the European Union for a comparable doll's head, Mattel starts an invalidity proceeding against the application.

 

A design can only be protected if it is novel and has its own distinctive character. This model lacks such character (does not leave a different general impression) given Barbie CEO doll from 2008.

The case eventually goes to Court. A designer can shape a doll in many ways. The only limitation is that it ought to be a human figure. The registered community design features the same light skin tone, oval-shaped face, curvy brown eyebrows, blue eyes, black eyelashes, thin lips with a small smile, delicate nose and the same facial expression.

There are a few differences, such as the slightly different shape of the (bald) skull. In normal use, the head is placed on a doll’s body and the doll is given a wig. The mentioned differences disappear.

The remaining minor differences are insufficient to yield a different overall impression. As a result, the design does indeed lack its own distinctive character. The requested design is deemed invalid.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

Our services

Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

Meld u aan voor Abcor's ABCtje

Sign up for the Abcor ABC newsletter