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Mother Pucker Lemonade

Mother Pucker Lemonade

Mother Pucker is a new Lemon Fresh drink. The logo and the label state: 'Lemonade'. A complaint with the Advertising Code Committee (RCC) is filed in response. The complainant argues that (1) LEMONADE gives the impression that this is a soft drink, while it concerns a liquor and (2) that the name is contrary to good taste and decency.

 

With regard to the name, the RCC is clear. The policy is to not be too restrictive in accepting names. Mother Pucker is a humorous reference to the insult Mother Fucker, but the boundaries of the permissible are not exceeded.

However, because the drink contains 10% alcohol, the word LEMONADE on the label is in breach of the Advertising Code for Alcoholic beverages. You should never give the impression that it concerns a soda when it is not. It is requested not to use this indication any longer use.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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