H&M rubbish featuring Justin Bieber

H&M rubbish featuring Justin Bieber

As a part of Justin Bieber's world tour, H&M launched a hoodie and bag featuring pictures of Justin Bieber. H&M has produced similar lines before. This time however, internal communication and legal checks did not seem to have gone smoothly.

 

On Instagram, Justin Bieber reported that he did not give permission for H&M to use his pictures. He then urged his fans to not buy anything, because it is ‘rubbish’.

Justin could have taken legal action, but the online storm caused on Instagram by Justin’s the fans was arguably more damaging to H&M. H&M claimed that it duly went through the procedure and received permission to do so. However, due to all the outcry, all products were removed immediately.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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