The complainant feels that the impression is given that the car is completely electric while it is not. The car is powered by an electric motor. It requires power, and that power is generated while driving with traditional fuel.
Nissan argues that there can be no consumer confusion because it is clearly explained in the showroom how the car works.
However, the Advertising Code Committee agrees with the complainant. Consumers will think it is an all-electric car. The advertisement does not clearly convey all the essential information. If consumers go to the showroom to buy a car based on this advertisement, they could be misled. Merely providing additional information in the showroom does not eliminate this.
Conclusion: in advertising on social media, clearly provide consumers with all relevant information so they can make a considered buying decision based on it.
