A slogan can be protected in several ways. A slogan can (sometimes) be registered as a trademark. Additionally, it is possible to register a slogan in the Slogan Register. If a slogan is highly creative and distinctive, it may also be protected by copyright. Copyrights arise automatically. However, special actions are required for registration in the Slogan Register or as a trademark.
The Dutch Slogan Register was established by the industry itself. Registration does not provide legal protection. However, in some court cases, judges have given value to registration in the register. Since the register is publicly accessible, another company could be aware of the registration. In practice, it is sometimes easier to register a slogan in the Slogan Register than in the Trademark Register. A slogan is registered in the Slogan Register if it is unique in relation to the product. Proof of use is also required.
