Yes, companies often provide advice under the company’s name, positioning themselves in the market under that name. In such cases, the trade name coincides with a service mark. It is important to register the company name as a trademark. This allows the company to expand its activities across the entire Benelux with confidence. Additionally, it is advisable to register the company logo as a trademark. Trade name law only protects the name of a company and does not provide protection for the use of a logo.
