Hikvision is a worldwide supplier of security and surveillance products. The company has an EU trademark registration for the word mark HIKVISION. Hikvision makes an undercover test purchase via the online marketplace/webshop . The product received is manufactured by Hikvision, but it is a parallel imported item (a product destined for sale outside the European Union with a different price tag).
It is still a strange but given fact. Sometimes companies apply for trademarks for which the source of inspiration is beyond obvious. A senseless operation, so it seems.
Since May 28, it has been prohibited to post false consumer reviews on online stores, marketplaces or social media. The law is based on a EU directive to better protect consumers online. Reason: many consumers place great value on reviews of products and services on the Internet.
The shape of a product can be protected as a trademark. In order to do so, it must differ significantly from what is already present in the market or has become very well known (acquired distinctiveness). When a trademark application is filed for the Cultcamper logo, Volkswagen successfully opposes it on the basis of its registered shape mark.
In a campaign ad for its sports bras Adidas states that not all breasts are the same. Adidas acknowledges this and launches a new line of sports bras with 43 different sizes. Visually, this is supported by displaying different women's breasts (on Twitter with 24 different breasts and on posters with 62 breasts and the pay-off: The reasons we didn't make just one new sports bra).
In 2015, two young entrepreneurs started Kever Genever. The aims is to get the younger generation to drink the traditional Dutch Gin (jenever). Last year, four readymade mixed drinks were launched in half-litre cans. The name John Lemon was chosen as a designation for the mix with lemon, syrup and water.
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
