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Roaring lions protected

Lions and the color orange are symbols which a majority of people associate with Dutch athletes. Elements that can be freely used by anyone.
One of the most successful promotions during the European Championships was Blokker's howler shirt. It is nice to be associated, but you surely must prevent someone else from taking off with your idea. For that reason, Blokker had the shirt registered as a European model in March, to prevent others from taking advantage of it.

Right to privacy

After Maxima(our queen) and her children went to courts over having pictures published, Wouter Bos has now done the same after having pictures takes unwanted and being published without consent.

Slogan registered in no time

In the context of pitches and new campaigns, the Society for Advertising has developed an emergency procedure. Following this procedure, certainty can be obtained in advance as to whether the slogan will be accepted by the SfA. A decision will be given within four days.

Portokabin- Primakabin

Primakabin sells second hand PORTAKABIN mobile building systems. For promotion purposes, several AdWords were placed at Google, where an ad for PRIMAKABIN appears. PORTAKABIN claims a ban, but the court rejects. The use of the AdWords is not unlawful, because PRIMAKABIN sells a lot of second-hand containers.

Tintin gay or not

The sex life of Tintin has occupied many people for years. After his earlier exploits, this time Tintin is making love to men in Spain.

Blondie up to date

After almost 30 years, Blondie still has the ability to spark one’s imagination. Therefore, one of her photos fitted perfectly within Cosmopolitan's new 'Tough Women' campaign. The campaign used existing stock photographs.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor