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Auping now sleeps better too

Both Auping and Phi-ton sell beds and mattresses. Phi-ton advertises with the slogan "you've never slept this well" and "the highest comfort for all ages".
Auping advertises with the slogan "no bed ventilates better" (the commercial in which 1200 liters of water falls on the mattress).

Parody of police logo authorized

Joking about the police can cost you dearly. in January of this year, a 16-year-old girl was fined for wearing the image of a man urinating on the police logo on her coat. This constituted Infringement of trademark- and copyright law, after the police felt offended and confiscated the coat.

Roaring lions protected

Lions and the color orange are symbols which a majority of people associate with Dutch athletes. Elements that can be freely used by anyone.
One of the most successful promotions during the European Championships was Blokker's howler shirt. It is nice to be associated, but you surely must prevent someone else from taking off with your idea. For that reason, Blokker had the shirt registered as a European model in March, to prevent others from taking advantage of it.

Right to privacy

After Maxima(our queen) and her children went to courts over having pictures published, Wouter Bos has now done the same after having pictures takes unwanted and being published without consent.

Slogan registered in no time

In the context of pitches and new campaigns, the Society for Advertising has developed an emergency procedure. Following this procedure, certainty can be obtained in advance as to whether the slogan will be accepted by the SfA. A decision will be given within four days.

Portokabin- Primakabin

Primakabin sells second hand PORTAKABIN mobile building systems. For promotion purposes, several AdWords were placed at Google, where an ad for PRIMAKABIN appears. PORTAKABIN claims a ban, but the court rejects. The use of the AdWords is not unlawful, because PRIMAKABIN sells a lot of second-hand containers.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor