About Advertising law

Articles about advertising, trademark infringement or parody, freedom of speach, portrait rights and the Dutch advertising regulation Commission.

Grasovka Vodka in bison fur - alcohol commercials directed at children

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Advertising law

Trademark Value – Goodwill

Trademark Value – Goodwill

In the Netherlands the strongest trademarks are Google en Cliniclowns. Google is not only the
strongest mark in the Netherlands, but worldwide as well. The trademark is estimated to be

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Auping now sleeps better too

Auping now sleeps better too

Both Auping and Phi-ton sell beds and mattresses. Phi-ton advertises with the slogan “you’ve never slept this well” and “the highest comfort for all ages”.
Auping advertises with the slogan

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Slogan registered in no time

Slogan registered in no time

In the context of pitches and new campaigns, the Society for Advertising has developed an emergency procedure. Following this procedure, certainty can be obtained in advance as to whether the

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SAPPH gets a spanking

SAPPH gets a spanking

Leo de Deugd is the creator of brilliant photos in SAPPH’s lingerie advertising campaign.
There is always something to do surrounding contracts and this situation was no different. The photographer

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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