Humor and trademark law do not go well together. In order to prevent any misuse by third parties it is advisable to always register your slogans. The Dutch national airport

With regards to global advertising the same campains are sometimes used in many different countries. This is not without always risk. The image above provided some commotion in Switzerland, since

Due to the harsh winter climate the bottle of Grasovka Vodka is temporarily wrapped in bison fur. The Foundation for Alcohol Prevention objected this novelty. By wrapping the bottle in

In the Netherlands the strongest trademarks are Google en Cliniclowns. Google is not only the
strongest mark in the Netherlands, but worldwide as well. The trademark is estimated to be

Both Auping and Phi-ton sell beds and mattresses. Phi-ton advertises with the slogan “you’ve never slept this well” and “the highest comfort for all ages”.
Auping advertises with the slogan

In the context of pitches and new campaigns, the Society for Advertising has developed an emergency procedure. Following this procedure, certainty can be obtained in advance as to whether the