Until recently trademark owners in Europe were given preferential treatment by Google. Owners were, for example, able to start a complaint procedure that would disable any and all third parties

Earlier this year the European Court gave a decision on the admissibility of using someone else’s trademark as an adword. An adword is a search word that enables users of

Primakabin sells second hand PORTAKABIN mobile building systems. For promotion purposes, several AdWords were placed at Google, where an ad for PRIMAKABIN appears. PORTAKABIN claims a ban, but the court