For companies, an online presence is essential. Consumers increasingly search for information online, and businesses must adapt to this trend. An important question to consider is: How will consumers find my website?
A search query can generate hundreds of thousands of results (known as a natural search). While consumers may browse the first few pages, they rarely go beyond that—making a first-page ranking crucial. But how can you achieve this? Can you legally use a competitor’s well-known brand in Google Ads (formerly AdWords) to improve your website’s visibility? Or, conversely, could a competitor use your brand to attract traffic to their site? The use of competitors’ trademarks in Google Ads is subject to strict regulations.
Another important factor is the use of trademarks in domain names. Can a distributor register a domain name containing a trademark? Can a competitor register a similar domain name (e.g., with a typo or by adding terms like “online store”) and redirect traffic to their own website? Domain monitoring helps track who is registering what, providing clarity on potential conflicts.
Additionally, online counterfeiting is a growing issue. The sale of counterfeit goods on Chinese platforms like Alibaba is increasing, often at unrealistically low prices. Some websites even offer made-to-order counterfeit products. As infringement shifts further into the digital world, most online marketplaces have implemented procedures to combat abuse. Trademark, design, and copyright protections often serve as effective tools to halt such violations.
The influence of social media personalities should not be underestimated. Research shows that one in three young people buy products recommended by influencers. It is therefore essential that videos clearly
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
