The Oscars: A vibrant trademark
19 March 2023
A trademark must be used normally after five years. If not, third parties can initiate a cancellation action against the mark. The question is though: where should that use take
Companies invest much to position themselves in the market. The company’s name, the logo, the trademarks of products, all are important identifiers for consumers. Signs that separate one company from another. But a trademark is more than just a distinguishing mark. It symbolizes the goodwill built up by the company and thus represents a large financial value for the company. Protect your goodwill therefore.
Trademark rights in most countries are not acquired by use of a sign but only by registration. The registration of a domain name or a trade mark gives no rights! Only registration of a sign as a trade mark shall confer these rights.
For successful expansion of activities, it is therefore wise (actually necessary) to request protection for the most important signs. Think not only of names, but also of: logos, slogans, special packaging, shapes of products, colors, smells, videos and all other identifiers that a company could use to position itself in the market. Only if these characters are registered as a trademark, can one invoke any rights in case of, for example, trademark infringement or to claim priority of new domain names.
If you want to register your trademark in the European Union, please contact us at info@abcor-ip.com
A trademark must be used normally after five years. If not, third parties can initiate a cancellation action against the mark. The question is though: where should that use take
From a marketing point of view, it is tempting to use semi-descriptive trademarks. With such a trademark, it is immediately clear to consumers what the attributes of a product or
Companies sometimes use elements in their logo that refer to the country where the company is based. This can lead to problems when it comes to the use of symbols
Ever since Mark Zuckerberg announced his plans to turn his social media platforms into a metaverse business, NFTs and metaverse have been in the spotlight. The metaverse is the new
With the implementation of revised trademark treaty, the requirement that a trademark must be able to be represented graphically was abandoned. This has opened the door to new sorts of
Diesel has a design for its jeans with a small pocket on top of the right front pocket, the so-called coin pocket. Diesel has applied a small diagonal stripe to
The main rule is that a word-mark is optimally protected when registered in all-caps. In whichever way the word is used, the use then falls under the requested protection. However,
From May 24th onwards, it is possible to claim trademark protection in Pakistan through the International Registration. International Registration is a relatively cheap and easy way to register a trademark
As a result of the pandemic last April, the curtain dropped for D-reizen, one of the largest tour operators in the Netherlands. On March 12, however, all trademark rights were
This April 1st, it was 25 years ago that the first EU trademark was filed in the European Union. What is quite common now, was a sensation at the time.
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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Tel: 071-5763116
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E-mail: info@abcor-ip.com
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Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
