In the Benelux there are no separate rules for the registration of personal names as a trademark. The advantage of this is that a company may use a fictitious person

A trademark registration is a powerful tool to prevent another company from introducing a product with a similar name. This is, however, not always the case. In most of the

In order to prevent coat tail riding, names and logos of television shows are often registered as trademarks. Use is allowed if a license fee is paid. IDTV is the

Any inclusion of state symbols, such as flags, in a non-governmental logo can lead to problems. The use of symbols that refer to the European Union, such as the twelve

For companies that want to produce (or market) their products in China it is of great importance to timely register the brand. In China, the system of first-come first-served applies.

The Apple Store is a worldwide phenomenon. It has a unique and transparent character. Not only because of the glass front, but also because of the glass, floating stairs, the

Trademarks are usually refused because they are descriptive. In some rare cases a trademark is refused because it is deemed offensive to a part of the public. In Germany the

BMW has registered the letter M as a trademark. The German Trademark Office decided that the letter sufficiently distinctive for sports cars. Important in the consideration of the trademark authorities

The Benelux Trade Mark Office (BOIP) has decided to refuse the registration of the mark Allah. The mark was applied for clothes. Strange is not the refusal, but the reasoning