Companies invest significantly to position themselves in the market. A company’s name, logo, and product trademarks are all important identifiers for consumers—signs that distinguish one company from another. However, a trademark is more than just a distinguishing mark; it symbolizes the goodwill a company has built and represents significant financial value. Therefore, it is crucial to protect your goodwill.
In most countries, trademark rights are not acquired merely by using a sign but only through registration. Registering a domain name or a trademark alone does not grant rights—only the registration of a sign as a trademark confers these rights.
For a successful expansion of activities, it is not only wise but essential to seek protection for the most important signs. This includes not only names but also logos, slogans, distinctive packaging, product shapes, colors, scents, videos, and any other identifiers a company may use to establish its market presence. Trademark registration is necessary to enforce rights in cases of infringement or to claim priority over new domain names.
If you wish to register your trademark in the European Union, please contact us at info@abcor-ip.com.
Typography may give a trademark the much needed distinctiveness. A good example of a distinctive typography is the one used by Coca Cola. Being a famous mark, however, is not
Burger King, on the verge of opening her first franchise in Russia, discovered that the domain name BURGERKING.RU had already been registered in 2000 by Elvis Telecom. More often than
Someone else’s trademark does not pose a problem unless it is similar and being used for similar products. The fact that companies have the same name does not automatically have
Since 1998 Revillon has sold chocolate shaped in the form of a wine branch. In 2003 they managed to register the branch as a shape mark. In 2004 Trianon started
In Greece the figurative trademark NAPOLEON had been registered for tissues, kitchen- and toilet paper. The logo consists of Napoleon, with a toilet roll in his hand.
This past July marked the 40th anniversary of Neil Armstrong becoming the first man to set foot on the moon. Armstrong spoke the now famous words: “That’s one small step
For years already it has been very difficult to get a package registered as a trademark in the Benelux. A big problem for manufacturesrs, because often a lot of money
Often trademarks contain geographical indications solely for marketing purposes. Examples are the Dublin Boxspring by Auping and the Mount Everest Pen from Pelikan.
Rumors are increasing that Cristiano Ronaldo will transfer from Manchester United to Real Madrid. Madrid allegedly promised the Portuguese soccer player to play under shirt number 9
Through an international registration companies are able to obtain protection in foreign countries, for a relatively low price. This form of registration has been around since 1893.
The Austrian company
Call us: 071-5763116 or send an e-mail to: info@abcor-ip.com
Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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Tel: 071-5763116
Fax: 071-5768947
E-mail: info@abcor-ip.com
Visiting address Southern part of The Netherlands
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Visiting address Belgium
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Abcor is a member of the following industry and quality organizations: Benelux Association of Trademark and Design Law, International Trademark Association, Advertising Law Association.
