About Trademark registration

Trademark registration

Companies invest much to position themselves in the market. The company’s name, the logo, the trademarks of products, all are important identifiers for consumers. Signs that separate one company from another. But a trademark is more than just a distinguishing mark. It symbolizes the goodwill built up by the company and thus represents a large financial value for the company. Protect your goodwill therefore.

Trademark rights in most countries are not acquired by use of a sign but only by registration. The registration of a domain name or a trade mark gives no rights! Only registration of a sign as a trade mark shall confer these rights.

For successful expansion of activities, it is therefore wise (actually necessary) to request protection for the most important signs. Think not only of names, but also of: logos, slogans, special packaging, shapes of products, colors, smells, videos and all other identifiers that a company could use to position itself in the market. Only if these characters are registered as a trademark, can one invoke any rights in case of, for example, trademark infringement or to claim priority of new domain names.

If you want to register your trademark in the European Union, please contact us at info@abcor-ip.com

Pedigree Beer - unwanted associations

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Trademark registration

Napoleon as toilet paper

Napoleon as toilet paper

In Greece the figurative trademark NAPOLEON had been registered for tissues, kitchen- and toilet paper. The logo consists of Napoleon, with a toilet roll in his hand.

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One giant leap for mankind

This past July marked the 40th anniversary of Neil Armstrong becoming the first man to set foot on the moon. Armstrong spoke the now famous words: “That’s one small step

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The Origins of Rome

The Origins of Rome

Often trademarks contain geographical indications solely for marketing purposes. Examples are the Dublin Boxspring by Auping and the Mount Everest Pen from Pelikan.

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Millionth international registration

Millionth international registration

Through an international registration companies are able to obtain protection in foreign countries, for a relatively low price. This form of registration has been around since 1893.
The Austrian company

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Benelux Authorities too strict?

Benelux Authorities too strict?

KPN, a Dutch telecom company, has tried to register the sign 1333 as a trademark, without success. The Benelux authorities claimed that the consumer would not see the combination of

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