A trademark enables a company to stop other from using trademarks for similar and identical goods. Some trademark owners, however, try to stretch their rights to the very limit. Red

In 1999 New Zealander Geoff Ross introduces a new pure vodka under the name 42BELOW. Bacardi buys the company eventually, after the product turned out to be a great success,

A number of large supermarkets seems to almost enjoy offering products that are very similar to well-known brands. Until recently, the emphasis was mostly on the packaging. Nowadays they are

A trademark right does not only give protection against use by other of the trademark for similar products, but also for complementary products. The question is, however, how far does

Polo by horseback has been played since ancient antiquity. The American company Ralph Lauren uses this image as a logo for her clothing line. However, there are many other forms

Canadian Joel Thomas Zimmerman, better known as DJ Deadmau5, has been battling with Disney over his logo. For over ten years the DJ has been using a round LED helmet

Apple has been trying to protect the look and feel of her store in Europe as a trademark for

Sometimes I feel a bit ashamed to tell people that I’m a trademark Attorney when