A few years ago Jurjen Veldhoen starts a new, high fashion spectacles brand: JUP. Because the first sales were very positive our client decided to have his trademark protected as

Ever since 2008 a dispute has been running in Poland regarding the lanch and use of the Trademark COOLRIVER for eau de toilettes. Zino Davidoff objected against this trademark on

Red Bull protects, since the launch of its new energy drinks, its brand with tooth and nail. Legal Proceedings are started everywhere (with varying success) against energy drinks

Georgian Irakli Kiziriaartist introduced Louis Vuitton condoms on World Aids Day. The artist came up with this idea, because LVMH (Louis Vuitton’s parent company) supports various organizations in

Within a few years time VAKANTIEVEILINGEN.NL (vacation auctions.nl) became a leader in online auctions of vacations. In 2010 the site was named the most popular website in the

A restaurant in London has started selling ice cream made from breast milk, called Baby Gaga. Fifteen young mothers supplied their milk and received an unknown payment in

Deac sells CAFEMA coffee to companies in the Netherlands. COFFEMA produces coffee machines for the professional market. In order to protect its trademark rights COFFEMA seeks to register

Famous brands have a wider scope of protection. The European Court in the case of L’Oréal / Bellure decided that “It is no longer admissible to sail in

Red Pepper was a very well known advertising company in the Netherlands. Although bankrupt since 2008 its reputation has survived. To this day people associate the name

Back in the 1980’s Madonna scored a worldwide hit with her single “Material Girl”. In almost all English speaking countries, and in most non-English speaking countries, the single landed a