all articles in

Trademark registration

logo roze T mobile en geel Chocomel Cacaolat

Chocomel Yellow and T-Mobile Pink

A trademark isn’t limited to just words or logos. Other elements—such as colours, shapes, sounds, or even videos—can also function as trademarks. But is a colour trademark always effective at

Read more »

False Hope for Descriptive Marks

From a marketing perspective, it is attractive to use a word for a new brand that directly conveys its essence. With such a descriptive mark, consumers immediately understand what the

Read more »

About Trademark registration

logo roze T mobile en geel Chocomel Cacaolat

Our services

Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

Sign up for the Abcor ABC newsletter