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Advertising agency liable for damages

Advertising agency liable for damages

For advertising campaigns clients often require that they are indemnified against possible infringements of intellectual property rights owned by third parties. The consequence of this is that a possible claim can be passed on to the advertising agency.

The logic behind this reasoning is that the advertising agency knows what it does and can regulate the rights to images. Indemnification, however, does result in larger obligation to provide information to clients, especially if the concept is a combined idea.  

De Lijst Dedecker used an advertising agency during the elections and was indemnified by this agency for potential claims. The election poster was a political cartoon based on comic characters Lucky Luke and the four Daltons. Parody is fun, but dangerous especially if this IP rights of others are used.

The owners started a legal procedure. The Court held that parody is not correct. Because the advertising agency indemnified the client, they had to pay all the damages. The Court found this justified, because the advertising agency is “a professional service provider, who should be aware of the provisions of copyright knew, or at least had to know.”

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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