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Advertising law see fly die and try by see coat-tail riding see by fly

Advertising law see fly die and try by see coat-tail riding see by fly

Humor and trademark law do not go well together. In order to prevent any misuse by third parties it is advisable to always register your slogans. The Dutch national airport Schiphol has recently been a live testimony of this importance. The company Optitrade started a campain for selling het glasses under the name TRY BUY SEE. The main prize: a free airline ticket. Schiphol uses the slogan SEE BUY FLY for her shopping services.

In 2004 Schiphol was also unpleasantly surprised. In promoting the artist manifestation The Great Gala of Terrorism yellow bags were printed with the print: SEE FLY DIE. The threat of a law suit was enough to have these bags replaced with the real SEE BUY FLY bags.

Against Optitrade Schiphol demanded a direct prohibition on the basis of her trademark registrations. The court decided in Schiphol’s favor. The slogans were too much alike, and in the advertisement unjust reference was being made to Schiphol’s slogan. A prohibition with coercive measures followed.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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