In addition to all this, once again special temporary laws have been passed in Russia to kill all forms of slipstream advertising in Russia. Merely suggesting being an associate of the event is considered an infringement. If your ad or campaign is also visible in Russia, check with a local lawyer if this is allowed. If the campaign is only visible in your home country, use neutral elements. For example, the color orange cannot be claimed by anyone, nor can words like ‘football’ or images of people playing football. But do keep in mind that FIFA defends their rights ever more aggressively, especially on social media. What used to be no problem, is often not allowed anymore.(Images: Tweet M&M’s after elimination of the Dutch team (use neutral elements) (source Twitter) and registered FIFA trademarks and designs Russia2018 (source EUIPO databases).
