For that reason opponents of the tobacco industry launched an alternative website to clarify that sports and tobacco cannot co-exist. In order to prove their point they changed the logo from the tennis tournament, it now said DAVIDEATH.
Davidoff took immediate action against this, claiming that be made based on trademark rights since there was no commercial use.) The court decided that freedom of speech was a fundamental right that cannot be limited very easily, even if the parody and criticism may hurt Davidoff.
