Humor in commercials are always a dangerous combination in the Netherlands. The commercial has been nominated for the STER GOUDEN LOEKIE, which is a prize for the funniest commercial. However, there have also been many complaints with the Advertising Code Commission. The commercial would ridicule diseases such as Alzheimer. Unilever, owner of UNOX, claims this is not the case. Old age is not being ridiculed, on the contrary Grandma is the star of the commercial. The Advertising Commission agrees with this. People suffering from dementia or Alzheimer are not being ridicules. The commercial clearly has a different message and tone, the fact that not everyone can appreciate it does not change this.
