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Grasovka Vodka in bison fur – alcohol commercials directed at children

Grasovka Vodka in bison fur - alcohol commercials directed at children

Due to the harsh winter climate the bottle of Grasovka Vodka is temporarily wrapped in bison fur. The Foundation for Alcohol Prevention objected this novelty. By wrapping the bottle in bison fur, they reasoned, the consumer would overlook the fact that it concerns vodka with over 40% alcohol. They further stated that because of its furriness the bottle was extra attractive to young children, and specifically aimed at them. So the Foundation filed a complaint with the Dutch Advertising Commission (RCC).

 

The RCC did not agree with the Foundation. It is true that commercials featuring alcohol may not be directed at children. Using toys for commercial purposes for alcoholic beverages is strictly prohibited.

However, in this case the RCC reasoned that the Grasovka’s bottle cannot be seen as a pet toy.
The fact that its shape might appeal to minors is of no influence. Although wrapped in fur the bottle does clearly show its label, so everyone can see it is a vodka bottle. The complaint of the Foundation was therefore rejected.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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