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Suit Supply’s new campaign “Shameless” indecent and of very poor taste?

Suit Supply’s new campaign “Shameless” indecent and of very poor taste?

Suit Supply’s new campaign “Shameless” caused a lot of commotion. It did not take long before the Dutch Advertising Standards Authority (RCC) was flooded with complaints. The complainants claimed that Suit Supply’s new advertisement was indecent and of very poor taste. The RCC, however, decided that the reference to sexually explicit acts were not of such severity that any moral standard had been breached.

 

As far as the alleged unfriendliness towards females is concerned the RCC decided that the way in which both man and woman are depicted does not attest to any lack of respect for the woman.

In Belgium, however, the authorities had a very different opinion. Four pictures had to be removed from the website because they were sexist and used women as sex objects. This case clearly proves that good taste is a matter of opinion, and that moral standards are quite different in the Netherlands.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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