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Advertsising: Zalando hostage- advertising contrary to good taste or decency?

The new Zalando commercial humorously mocks people with a passion for shoes. In the commercial a bank robbery goes completely wrong at the moment the courier arrives with a consignment of shoes. The c

The new Zalando commercial humorously mocks people with a passion for shoes. In the commercial a bank robbery goes completely wrong at the moment the courier arrives with a consignment of shoes. The complainant felt that kidnapping and robbery should not be a subject of advertising and that the ad is offensive to people who have been victims of a robbery.

The Advertising Code Commission did not agree with this claim. The commercial is clearly not realistic, because the women talk enthusiastically about fashion despite the grim situation. The latter is reinforced by the end of the commercial, where the women stormed at the robbers to get the concerned merchandise from their hands. The complaint is therefore rejected. The commercial is not contrary to good taste or decency.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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