The court finds this amount a bit too high. Previously other famous people received up to € 50,000.- for use of their pictures. Because this advertisement was only featured in one newspaper, the court decided that € 25,000.- would be sufficient. For Van Gaal it was all a matter of principle. The paid damages were apparently donated to Spieren voor Spieren, a foundation that focuses on muscular diseases. The lesson to be learnt here is that you should not only buy the copyrights at a stock agency but also make sure that the portrait rights are taken care of.