Ikea chooses another path, humour. In our opinion, a brilliant move that goes viral and gains overall sympathy among the public. The Swedish marketing company ACNE came with the idea of an online action: the four best tips how to reveal the original Ikea bag (among others of course the price, the original costs only 0,99 dollars)
A legal action might be tempting in case of infringement, but a humorous reaction might be a better alternative. Especially if the targeted audience is completely different, or in the case of social media expressions. When the positive and funny reaction goes viral, more goodwill and advantages will be gained for the company than by a lawsuit. (Source image: ACNE website.)
