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Lego vs Lepin: Acting upon counterfeiting in China

Lego vs Lepin: Acting upon counterfeiting in China

Lepin has been selling imitations of Lego products under the LEPIN brand since 2015 (as well as having this trademark registered everywhere). Not only the products are exact imitations, the packaging as well. In two years approximately 4.25 million products were sold worldwide at a quarter of Lego’s price. Lego has been combatting counterfeit for years. When the LEPIN trademark got cancelled in England in 2019, a ban was issued in China on production of the counterfeit products.

 

At a police raid of Lepin’s factory, 88 molds and 290,000 boxes were seized. In the following lawsuit, 9 people are sentenced to imprisonment. The main suspect was sentenced to 6 years in prison, as well as a receiving a fine of approximately 14 million US dollars.

The Shanghai Court recently confirmed this decision, stating that copyright infringements are also harmful to the socialist market. In practice, enforcement of IP rights is on the rise in China.

Courts can, by law, impose a fine of 100-500% of the profit gained or 50-100% of the total turnover (depending on the extent of the infringement/loss of the owner). Anticipate this and register your most important IP rights in China, especially if part of the production is placed there.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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