Problems arise when Endless starts to offer jewellery that is very similar to Christina’s designs. Even the names of the jewellery is identical, such as passion heart. The only difference is the price, which is lower. When Christina notices that this collection is about to be presented at a large fair in Utrecht, she files legal action and requests a ban on the products.
The court decides that the jewellery is in all likeliness an infringement on Christina’s IP. Because the fair was about to open the very next day Christina was allowed to enforce a ban on the stand of Endless, along with a potential fine of € 15,000 per day. Strategically this was a very good move. Not only did it hurt the infringer financially, but publicly as well.
