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The world upside down – Blokker tent design infringement Zhengte tent

The world upside down - Blokker tent design infringement Zhengte tent

It is a common thought among entrepreneurs that IP rights have no value in China. Nowadays, this (mis-) conception is completely outdated. In 2015 Chinese companies filed more than a million patent applications (a third of the total amount of 3 million patent applications worldwide). Whereas American and Japanese companies filed half a million applications each. China is also the number one country regarding trademark registrations. In 2015 a vast number of 2.8 million trademark applications were filed in China. As a result, an increasing number of Chinese companies can be found in the court of law as the demanding party in trademark infringement cases.

In 2012 the Chinese company Zhengte launches a tent with a floating butterfly shaped roof. This unique shape is being protected through a European Union design registration. When the Dutch firm Blokker introduces a similar tent, named Le Sud, the Chinese bring the matter before the court. Claiming infringement of their registered EU design.
First the judge checks if the registered design fulfils the legal requirements (new and individual character), because there are more tents on the market with a butterfly shaped roof. All these versions are different, so the design is new. It has also an individual character, because of its elegant shape, resulting in a distinct overall impression. According to the judge, the registered EU design is valid and this is a major setback for Blokker. The Blokker party tent is nearly identical to the Chinese tent, giving the same overall impression to the customer. As a result, the tent may no longer be sold and Blokker has to compensate the legal costs of the other party.

 

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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