This advertisement links to a website on which the test results are featured along with the conclusion that the Aquamag7000 is twice as powerful while being cheaper than the Amfa4000. Man24 objects to this.
Rule is that it must be immediately clear to the average internet user from which party the advertisement originates. If both brands are directly featured in the page header, it will be clear that this is a comparison test of two products (one of which is from the competitor).
It is irrelevant that the affiliated company sells more products as a result of this. This is allowed.
There was also an ad that only featured the competitor’s brand. That is not allowed. In this way it is unclear what the relationship is between the advertisers company and the competitor’s brand. So you may use a competitor’s brand, but should do so with care. (Source image: waterontkalkerkopen.nl)
