Fake news – fake reviews

Fake news - fake reviews

Reviews are very important for consumers and give guidance when placing orders (for example booking.com, Airbnb.nl or iens.nl). In a world that is overwhelmed by fake news, nobody will be surprised that there is an extensive production of fake reviews as well. How does as a company protect itself against such attacks?

Every two months , a daycare receives very negative reviews on Google Maps. “There is a lack of quality, children are crying and the management is a disaster”. Apparently, all the (falsely) placed reviews come from one single person (using old copies of reviews on other websites). In order to make the appearance of the reviews more credible, online traceable pictures of women placed , even of an already deceased one. Google has to disclose the personal data of the infringer, when it is obvious that the reviews are incorrect and prove to be damaging to a company. Posting fake reviews is illegitimate, therefore the author has to compensate the damages of the daycare. So, besides moral grounds to refrain from these actions, fortunately there is a legal reason as well.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

Our services

Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

Meld u aan voor Abcor's ABCtje

Sign up for the Abcor ABC newsletter