euGoogle changed her policy drastically, though. It is even suggested that any use of any trademark is now permitted. Google, however, has forgotten to mention that using someone else’s trademark as an adword may constitute an infringement on the rights of the owner. The court will decide whether or not there is an infringement, not Google. It is important that should this happen, the proprietor of the trademark notifies Google. This way Google is liable as well for any damages that may be incurred. As far as we know several court procedures as already under way.
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