In cases like this the new gTlds may provide an outcome. More extensions are available and some are very relevant for businesses, for example: .ACCOUNTANTS, .FINANCE, .FITNESS, .GIFTS, .MARKETING, .MEDIA, .PRESS, .RESTAURANT and .WEBSITE.
Apart from the registration of the name of the company it is advisable to register the url for the most important trademarks and search words as well. Names that consist of only a few letters, such as ING or KLM are usually gone first.
We therefore advise to register the most important names during the Sunrise phase. It is important to have a strategy on what should and what should not be registered, though. The number of top level domain names is very large which means a choice need to be made.
