Luis Vuitton was the victim of such use. The European Court decided that Google did not infringe the trademark rights of Louis Vuitton by selling adwords to third parties. A third party, however, may not use an adword on Google if it will lead to confusion with the consumer. The use of an adword may not in any way leave the suggestion that there is a relation between the third party and the holder of the mark. This puts an end to the myth that you may use someone else’s trademark as an adword in order to generate more hits on your website.
