The court did not agree with him. The new logo is suspiciously similar to PUMA’s and is being used for the same goods. This means there is trademark infringement. In trademark law there is no such thing as a parody exception. A claim to freedom of speech is therefore misplaced. The logo is used in such a way that it profits from PUMA’s reputation. Of course PUMA fully agreed with this. Use of the logo in a satirical magazine is not a problem, commercial use however is a leap too far.