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The Ivy Bar Glasgow infringement on The Ivy in London

The Ivy Bar Glasgow infringement on The Ivy in London

Catering Companies often find it unnecessary to perform a search for their trade name prior to starting their company. This is unwise, because clever catering companies register their name to create a monopoly on the use of it. The Ivy Bar in London is a famous bar where celebrities came, from Marlene Dietrich to Tom Cruise.

The name THE IVY is registered as a trademark. Coat tail riding on the reputation of a company is punished. The owner of The Ivy Bar in Glasgow received a cease and desist letter from the lawyer of The Ivy in London to change the name, after six years. That
the bar was located 600 km away from London and had a totally different appearance, did not matter. The outcome would be very clear, based on trademark law. For that reason the bar is now named Destill. According to the owner, the whole name change cost
him £ 30,000.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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