The name THE IVY is registered as a trademark. Coat tail riding on the reputation of a company is punished. The owner of The Ivy Bar in Glasgow received a cease and desist letter from the lawyer of The Ivy in London to change the name, after six years. That
the bar was located 600 km away from London and had a totally different appearance, did not matter. The outcome would be very clear, based on trademark law. For that reason the bar is now named Destill. According to the owner, the whole name change cost
him £ 30,000.