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Lego figurines protected as shape mark

Lego figurines protected as European shape mark

In 2000 Lego filed a drawing of her figurines as a shape mark to protect it from third parties that may want to copy it. BestLock (a competitor) started a cancellation action against this trademark but seems to have lost this procedure. For shape marks there are some specific rules and BestLock is making use of these. For example the figures are a technical solution more than anything else, since they can be combined with other pieces.

The European Court disagrees completely. The shape of the figurines is humanlike so that children van play with it, and does not serve some technical effect. Good news for Lego
In most cases, however, trademark authorities are very careful in registering shape marks. Only if a shape is significantly different from other shapes of similar products on the market is there a chance it may be registered. (Images: source EUIPO database)

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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