The Swedish language board added the word ‘ogooglebar’ in the list of new Swedish words. The word means ungoogleable, meaning you cannot find something on Google or any other search engine. Google did not like this one bit and acted immediately with a cease and desist letter. Google was unable to prohibit the use of the word ‘Google’, but was successful in removing ‘any other search engine’, since you can google only on Google. Furthermore, a notification had to be added stating the GOOGLE is a registered trademark. For the Swedish language board this was all too much, they decided to remove the word from this year’s edition.
