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Interior of Apple Store protected

Interior of Apple Store protected

The Apple Store is a worldwide phenomenon. It has a unique and transparent character. Not only because of the glass front, but also because of the glass, floating stairs, the angular tables and the lighting. Its success is so large that worldwide (from the United States to China) competitors try to copy the look. Reason for Apple to protect her interior. The authorities rejected the application at first, because the interior does not have a distinctive character.

 

After a large report from Apple this decision was quickly overturned. Bad news for Microsoft who had objected against this application.

In Europe protection of interiors is usually done through design registrations. However, Esso and BP have successfully registered their gas stations as a trademark. Protecting your interior through a trademark registration is the more expensive and difficult route, but it will also give long-lasting protection.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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