The NOC*NSF could not appreciate free-riding. Merely official sponsors may develop activities related to the Olympic Games. To protect its rights, not only is the logo with the rings protected, but the NOC*NSF also had the trademark “OLYMPIC” registered. Mona decided to take the plunge and introduced the dessert of the month September one month earlier.
The same happened to Kees ‘t Hart with his booklet ‘Olympic Chinese’, made for athletes and supporters.
‘Olympic’ was not allowed, nor was his joke including the five rings. Therefore, a new cover had to be created and it became ‘Indispensably Chinese’.
