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Refusal Mindfuck – trademark conflictive with the public order and morals.

Refusal Mindfuck - trademark conflictive with the public order and morals

Not every trademark is automatically accepted by the authorities. As everybody knows, a trademark should be sufficiently distinctive, in order to be admitted. But there are other criteria as well. For example, a trademark may not be conflictive with the public order and morals. In the Benelux trademarks are hardly ever refused on this ground. However, this might be different in other countries and cultures.

In Switzerland, the trademark MINDFUCK, to distinguish clothing and mental training, has recently been refused. Whereas the trademark trademark was accepted in the surrounding countries, like Germany, Austria and Liechtenstein. The Swiss authorities reasoned that FUCK (also in combination with the word MIND) refers to sex, and for that reason it is deemed offensive to a part of the public. This decision is not unique. Before, the trademarks FUCKING FREEZING (European authorities) and READY TO F**K (German authorities) were refused as well.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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