The EUIPO, as well as some national offices, are now changing their course. Recently the mark PUT PUTIN IN has been refused for the reason that the sign violates morality.
This often involves signs that are racist, blasphemous, discriminatory, offensive or that promote the use of drugs. The EUIPO is now adding a new rule to this: It is also against morality for the applicant to use tragic events for commercial gain (even if the public sees the sign positively).
The war in Ukraine has led to a flood of refugees and countless of death. Put Putin In refers to Putin’s role in this war. The mark has been denied. The Zelensky brand for vodka was refused in several countries for a similar reason.