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Refusal Put Putin In

Refusal Put Putin In

Trademark law operates on the first-come, first-served principle. Some individuals (and companies) attempt to register trademarks linked to tragic events in order to try and make a financial gain from extremely sad events (e.g.: JE SUIS CHARLIE).
The war in Ukraine seems to evoke similar actions. Until now, such marks have often been refused because of a lack in distinctiveness. The signs are so widely known that no one recognizes an indication of origin in them.

 

The EUIPO, as well as some national offices, are now changing their course. Recently the mark PUT PUTIN IN has been refused for the reason that the sign violates morality.

This often involves signs that are racist, blasphemous, discriminatory, offensive or that promote the use of drugs. The EUIPO is now adding a new rule to this: It is also against morality for the applicant to use tragic events for commercial gain (even if the public sees the sign positively).

The war in Ukraine has led to a flood of refugees and countless of death. Put Putin In refers to Putin’s role in this war. The mark has been denied. The Zelensky brand for vodka was refused in several countries for a similar reason.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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