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Shape mark Revillon wine branch is maintained

Shape mark Revillon wine branch is maintained

Since 1998 Revillon has sold chocolate shaped in the form of a wine branch. In 2003 they managed to register the branch as a shape mark. In 2004 Trianon started to sell chocolate in the shape of a wine branch. In 2006 Trianon started a cancellation procedure against Revillon’s shape mark, claiming it does not have any distinctive character. The shape of the chocolate would not be unusual and contribute to its value

The Court of first instance shared this opinion in 2008, however, in 2010 the Appeal Court judged differently. The shape of the trademark differs significantly from other chocolates. Furthermore, the shape of the chocolate does not determine its relative value.

The relative value of chocolate is determined by its taste and substance, not by its attractive shape. Conclusion: Revillon’s shape mark is valid. Since Trianon’s chocolate is identical there is an infringement. Trianon was forbidden to use her chocolate and ordered to pay the Legal expenses of Revillon, totaling over € 95.000,-.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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